How Maximum FX uses AI, and how we care for the planet

At Maximum FX, people come first. A trained stylist does every service. That will not change.

Leftover color, foils, color tubes and cut hair add up fast. That is where we focus our green work.

We have been a Green Circle member since 2016. Green Circle collects our foils, color tubes, leftover color and cut hair. It keeps that waste out of landfills and out of the water.

AI helps our team with office work. That gives us more time to spend with you. It is a small part of how we work. Every appointment uses color, foils and water. That is why our green work stays focused on the salon floor. We know AI uses energy too. We use it for specific office tasks, not for everything.

We run a business in a competitive industry. Using these tools well keeps us strong. A strong business keeps our team employed. It keeps our standards high. It keeps our green commitments funded.

Aveda has a long record of environmental leadership. It shares our values. We will keep making choices with care for our guests, our team and our planet.