Tips for a close, comfortable shave.

According to, most men will spend 60 hours a year or 5 months of their life shaving more than 20,000 times. The website also says that 15% of men prefer not to shave because of the pain they experience associated with shaving, and that “most shaving accidents are caused by using dull and/or dirty razor blades, insufficient preparation of the skin and hair before shaving, and using inappropriate equipment and products.” With the help of a clean, fresh razor and these easy steps for the perfect shave using Aveda’s men’s line, no man should have to continue worrying about ingrown hair, razor burn or nicks and cuts.

]Step one: Prepare. It is so important to prep your skin before shaving because shaving removes almost as much skin as hair. Without first preparing your skin, shaving can leave it dry, sensitive and irritated. Use Aveda Men Pure-Formance™ Composition™, $25, during this step. Not only will its essential oils protect the skin and soften the beard, they will also help lock in moisture for softer skin.

Step two: Lather. Aveda Men Pure-Formance™ Shave Cream, $18, will leave you with a close, comfortable shave and help protect against razor burn. Aveda’s phyto-active blend and antioxidants make it specifically made for a man’s skin.

Step three: Shave.First, make sure you’re using the right equipment, especially a clean, fresh razor and a shaving brush, if you prefer. Always shave during or after a warm shower, never before, and always with warm water (it helps soften the beard and open pores). Also, make sure to shave with the grain first, adjusting on your neck if necessary, and to never apply too much pressure. For an even closer shave, some men prefer to shave a second time against the grain or across it with light pressure.

Is he shaving with the grain? Photo:

Step four: Moisturize. Moisturizing after a shave with refresh and regenerate the skin. Using Aveda Men Pure-Formance™ Dual Action Aftershave, $35, will be the most important step of your shaving process. A 2-in-1 aftershave and moisturizer, the Dual Action Aftershave is clinically proven to reduce razor burn and ingrown hairs, will improve skin tone and moisture, improve skin barrier strength by 47% and acts as an all-day moisturizer, even on days you don’t shave.

Just follow these simple rules using Aveda’s men’s line of skincare products and you’ll be on your way to a closer, more comfortable shave in no time at all!

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