Kisma Salon Joins MFX To Create Largest Aveda Salon Group In Austin

[caption id="attachment_5505" align="alignright" width="199"]IMG_3981MFX Owner, Chris Murphy and Kisma Owner, Anet Bennet[/caption]

Austin, TX. Apr. 30, 2013  -- Maximum FX has announced the signing of an acquisition of North Austin based Kisma Hair Company. Under the Maximum FX brand, together, these two salons will combine their individual local presence into Austin’s largest Aveda salon group with three area locations. The transaction, which is anticipated to close on May 1, 2013, will create a stronger environmentally conscious local salon services provider with an expanded local reach, providing five star salon services to the Austin community.

Clientele will benefit from enhanced offerings including leveraged technology for ease of communication and appointment setting across three locations, continuing education allowing the staff to continually provide clients with the latest trends and industry best practices.

The combined salon will also have significantly greater presence in local community efforts that are in alignment with their system of core values which are based on: Learning, Trust, Teamwork, Service, Success, Fun, Flexibility, Happiness, Relationships, and Creativity. These core values support the purpose of the new salon, which is “Making Everyone’s Day”, confidently delivering exceptional customer service to the Austin community.

Under the terms of the agreement, KISMA will remain in its current Great Hills location rebranded as “KISMA, A Maximum FX Salon” joining the Maximum FX family with two Austin area locations; South Congress Avenue and Circle C Ranch.

"Kisma and Maximum FX share a similar vision and culture, and will greatly benefit from drawing on the industry's most talented people, combining our best practices and extending our ability to provide best in class salon services”, said Anet Bennett, Owner of KISMA. “This acquisition now makes the long history of Maximum FX and Kisma collaboration, sharing of resources and shared owner values official." Bennett will continue with the Maximum FX family as Lead Educator and Team Leader of the Great Hills location.

[caption id="attachment_5513" align="alignleft" width="186"]IMG_0032 Kisma Owner, Anet Bennett and MFX Owner, Javier Herrera[/caption]

"We are excited to bring Kisma into the Maximum FX family of salons," said Chris Murphy, Owner of Maximum FX. "With the MFX brand becoming the new face and name of Kisma where we will be able to infuse our proven success systems, our five-star customer service and reputation that we've worked hard to build in the Austin community.” Chris will continue to serve as CEO and Owner with Javier Herrera, Owner who will also serve at Director Of Education.

For more information, photo and interview opportunities, contact Chris Murphy, [email protected]


Maximum FX and Kisma, Official Aveda Concept Salons, combined have provided the Austin community with exceptional salon services for more than 30 years using and endorsing only Aveda products. Both are “Salon 200” award winners, making them amongst the top 200 salons in the country.Kisma and Maximum FX take pride in by being icons of environmental awareness with a proven commitment to both the local Austin and global communities actively supporting the health of our clients and the planet.

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