Everything listed under: Products

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    The perfect Eye Shadow for your everyday look!

    Have you found your soulmate? Your makeup soulmate that is! Introducing Aveda's new soul-mate shades...the perfect eyeshadow to compliment your hair color.

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    All you need is Love

    I'm in the mood for LOVE LOVE is Aveda's newest composition oil for your body, bath, hair & scalp.  The "love" aroma was originally created in 1980 by Aveda's founder Horst Rechelbacher (1941-2014).  His inspiration for the aromatic oil was the ancient Greek concept that love can be felt in 4 dimensions--SPIRITUAL, FAMILIAL, PLATONIC & EROTIC. LOVE'S sensual aroma is a blend of certified organic botanicals that was inspired by the original, and is a tribute to Horst who revolut...

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    Save on your Favorite Aveda Products!

    Halloween is past us and now we're in the holidays. We wanted to do more for you all this year. Trying to keep up with your daily routine while adding get togethers, shopping and parties is overwhelming.

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    YES! Aveda has a dry shampoo!

    Dirty Hair?  Clean it up!Ever wished you could revitalize your hair without the whole shampoo process?  With Aveda's new dry shampoo from  Shampure, your wish has come true.  The powder formula will leave your hair looking and smelling freshly shampooed. The non-aerosol powder mist is 99.8% naturally derived; natural powders, including cassava and oat, absorb any excess oils you produce and lifts them away from the hair; and the calming Shampure aroma with 25 pure flower...

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    *NEW* Smooth Infusion Nourishing Styling Creme

    Smooth Infusion’s latest launch is a styling crème that nourishes hair and helps fight frizz in intense humidity. Unlike other products in the Smooth Infusion line, this crème is for both curly and straight-haired clients.The hair can be air-dried or blow-dried to keep loose waves, but regardless of your hair texture it will keep your style smooth all day. The key botanical ingredient is certified organic cupuacu butter, it acts as a barrier to protect against moisture loss.The cupuacu is source...

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    What is that triangle shaped thing on the end of my stylists blow dyer?

      Q: Why does my stylist use that little triangle shaped thing on the end of their blowdryer? That little triangle thing is called a concentrator. If you're like most people, it came with your blow dryer and you threw it away with the packaging.

  • Spray Your Way to Thicker Fuller Hair

    Ever wish you could have thicker fuller hair -- well now you can with Aveda's latest creation Thickening Tonic.   The tonic comes in the form of a liquid spray for easy use and instantly thickens hair from roots to ends.  This product can be used by any hair type that wants thicker feeling hair.

  • New Aveda Smooth Infusion Smoothing Masque

     Tame that summer FRIZZ!Just in time for that intense summer humidity that wreaks havoc on our hair, Aveda has enhanced their Smooth Infusion brand with a new product launch, the Smoothing Masque. Clinical tress tests demonstrated a 50% reduction in frizz volume after one use. Additionally, the masque smoothes and softens the hair with certified organic cupuaçu and shea butters which leave the hair incredibly moisturized. The Smoothing Masque should be applied after using the Smooth In...

  • Your GO TO Aveda for a Night on the Town!

    HAPPY ST. PATRICKS DAY!It is a busy week in ATX! SXSW, Spring break and St.

  • Aveda's New Luxurious Face Cream

    Botanical Kinetics Intense Hydrating Rich Crème This is one of the newest products on our shelves, and I wanted to get the word out that we LOVE IT! It’s a seriously luscious crème that has the staying power to really replenish your skin. With the Hydrating Soft Crème coming out at the same time, I wanted everyone to be sure who these products are for, and which is right for them.

  • Your Valentine Gift Guide


  • Aveda Gift Giving Ideas

    A Gift of Baths of Beauty Bath and body care with an uplifting, beautifying aroma.beautifying creme cleansing oil 125mlbeautifying body moisturizer 125mlbeautifying composition™ 30ml$63  A Gift of Complete CalmBath and body care in a calming shampure™ aroma with 25 pure flower and plant essences.shampure™ hand and body wash 200mlshampure™ body lotion 200mlhand relief™ with shampure™ aroma 40ml$49.50 A Gift of invigorating ReliefMoisturizing hand creme with...

  • Check out our new Ergo Ceramic Ion Brushes!


  • Ellie's Holiday Staff Pick

    Here is our first Staff pick from our Aveda Holiday Collection! Ellie ByromStylist at The Domain My personal favorite holiday gift we offer is the aveda "a gift of warmth and light" candle. It has a really great smell, it just smells like Christmas to me. It also lasts a really long time.

  • Its a Beautiful thing!

    Aveda Beautifying OilToday I would like to tell you about one of my favorite new products and one of the best-kept secrets in the beauty industry, Aveda Beautifying Oil.  Aveda Beautifying Oil is made from the finest natural ingredients, which include jojoba oil, vitamin E, and lavender. Beautifying Oil is used to seal in skin’s essential moisture in order to produce beautiful skin that is irritation free and soft to the touch.

  • New Dry Remedy Oil Quenches Even the Driest, Parched Hair!

    Every once and a while a new product comes out that completely changes everything.  For me that product is the new Dry Remedy Daily Moisturizing Oil.  I received a sample of this oil a few months ago and I am amazed by how much it has changed my hair!  Only 2 drops of the oil used on wet or dry hair adds tons of shine and moisture.  I was surprised that my hair behaved so much better when blowdrying and when I straightened it with a hot tool my hair had so much more shine and...

  • New Years Makeup tips

    Around the holidays, everyone seems to be going to a party and at a loss for a new way to make their makeup pop. It can be difficult to do something dramatic and new with your makeup, especially if you stick to a specific color range. If you're used to neutrals, neutrals are what you know, and what you're comfortable with.

  • How can I blow dry my hair like you? Part II

    Sometimes it seems like an going battle every morning, trying to style your hair the way it looked at the salon.  In part one of this blog we went over the tools you need to create that perfect style. Now I'm going to walk you through how to create a smooth, frizz free finish with some of our awesome Aveda products. Styling Products Having the right styling products for your look will insure that your style lasts all day.

  • Winter Weather and your Skin

    Now that winter is slowly creeping up on us, it's time to change your skin care routine... It's always around this time of year that I notice the skin on my face and hands are noticeably flaky and drier to the touch. There are several factors to take into consideration, less humidity in the air, indoor heating can really affect the skin, and excessive hand washing to ward of cold and flu germs.

  • Dry Shampoo Recipes!

    By:  Erinn Cain Since I had so many people enjoy my dry shampoo post I thought I would share a few recipes with everyone. If you have any you use and enjoy please share with us. Have fun creating your own and getting a few extra minutes sleep!

  • Aveda Holiday Gift Guide 2013

    Its that time again! Yes, I agree it's a little too soon to listen to Christmas music in every major retailer from now until January 1st, but I do like to get gift shopping out of the way early. This way I don’t have to pick over the bare bones of what's left at wally world on December 24th with all the other stressed out procrastinators.

  • Two Aveda Solutions For Dry And Brittle Hair

    By:  Whitney LaBrecque The two most common culprits to most hair woes are either a lack of moisture or a lack of protein. Is your hair dry and brittle? Are you suffering from hair breakage?

  • Why Men Should Know Salons Are NOT For Women Only

    There seems to be some stigma associated with men attending salons; so I'm here to tell you it is totally acceptable for men to go to a salon to get their hair cut.  Stylists are trained in all aspects of hair including men's cuts, and men deserve the same attention to hair as their counterparts.  In my experience men often have haircutting needs that cannot be met by their current discount haircut providers.

  • The Perfect Date for your Hair Color

    Products We Love Why do we love you Aveda? Well, we love you for your natural based color line, that makes our hair look beautiful without all the nasty chemicals. Our product of the week focuses on keeping our lovely Aveda color bright and vibrant for longer.

  • 10 Summer Haircare Tips

    Summer proof your hair with Aveda's 3-part defense and recovery Sun Care line created to cleanse, restore and protect your hair.  The hair and body cleanser removes chlorine, salt, and build up; the after-sun hair masque restores weakened hair by moisturizing with natural oils; and the protective hair veil  forms an invisible water-resistent screen to help protect hair from UV exposure for up to 16 hours, to minimize color fadage, damage, and dryness. Lessen your blowdryer usage, a...

  • Quick styling tips that are totally worth trying! Part III

    By:  Cassie Ward, Colorist, Circle C Ranch Location WIG OUT! Thinking of making a big change? Are you wanting to go from a blonde to a brunette?

  • The NEW Aveda 2013 Fall Winter Collection

    Coming to MFX in July, the new fall/winter Aveda Makeup collection Heartlands. Enjoy the photos, more information coming soon!

  • WANTED: Curling Iron...but which one???

    Its a little known fact that curling irons have been around for over 100 years; we can thank a Frenchman, Marcel Grateu, who in 1875 developed the technique of using irons for waving and curling the hair.  Modern day curling irons have evolved into countless variations of wands, irons, straighteners, crimpers, and wavers, so which one should you use? While on the hunt for your ideal curling iron its important to decide what kind of curl you ultimately want to wear, this will help you d...

  • Love Changes Everything

    Introducing the new aromas by Intelligent Nutrients. Now available at our South Congress location. For pricing information on our new aromas, click here.

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    What Aveda Products are Vegan Friendly?

    As my salon's resident vegan, I'm always the go-to person to ask when a guest is looking for vegan-friendly Aveda products. Aveda is consistently recognized by VegNews Magazine and Peta as being a cruelty-free company, and they are the only major company with a professional color line that is completely vegan and cruelty-free (not tested on animals).  Truth is, Aveda makes most of their products totally vegan, so it's easier to list the products that ARE NOT vegan.  Individual salons a...

  • Lend A Helping Hand: Pink Ribbon Hand Relief Supports Breast Cancer Research

    October is National Breast Cancer Awareness Month and Aveda is donating to The Breast Cancer Research Foundation.Aveda cares about those affected by breast cancer, so we donate $4 from the sale of each special-edition Pink Ribbon Hand Relief™ product, up to a maximum of $270,000, to the Breast Cancer Research Foundation® to support cruelty-free research. The foundation is an independent, not-for-profit organization founded in 1993 by Evelyn H. Lauder, dedicated to funding clinical and ...

  • Gluten-free Aveda Products: A Guide To Healthier Living (Updated)

    By: Lilla Glaeser, Director Of Human Resources If you’re like me, living with a gluten sensitivity, it can be hard to find beauty products that are gluten-free and give you the desired results. Between 0.5 and 1.0 percent of people in the United States are sensitive to gluten due to Celiac disease**. Gluten is a protein found in grains such as wheat, barley, rye and triticale (a cross between wheat and rye).

  • 4 Benefits of Aveda's Comforting Tea!

    Every day at Maximum FX, we brew a fresh pot of Aveda's Comforting Tea as a complimentary treat for our guests to enjoy. Our clients (and employees!) love the fresh, naturally sweet taste of the licorice and peppermint blend. But did you know that the Aveda Comforting Tea is not only delicious, but it's also good for you?

  • 5 Things to Look for when Purchasing a Blow Dryer

       By Leigh Ellington Every once and a while I will be helping a client with our smoothing products, letting them know how our Smooth Infusion line helps combat frizz and smooth out wave and curl and I will get the best compliment! Clients will will say, "Well, your hair doesn't need that.  It's so smooth." Whenever I hear this I always laugh.

  • Certified Organic Multi-Functional Aromas Have Arrived!

    Discover with Intelligent Nutrients the stimulating and calming benefits of this blend of certified organic essential oils and flavors to soothe, purify, condition and refresh. Complete with therapeutic de-stress, at-home treatments and techniques. Uncommon scents.

  • Stressed? Join the club!

    Last week I was making the trek home during rush hour and I found that the littlest thing was sending me into a blind rage!  After screaming in my car about proper merging etiquette, I came to the realization that I was beyond stressed!  While driving can be a stressful experience, especially here in Austin, the stress from my everyday life had finally sent me over the edge and the red Volvo in front of me was going to hear about it!  If you are like me stress is a normal part of ...

  • Wooden Shoe like to know? New OPI nail colors have arrived!

    By: Courtney Ellington Here at South Congress we are all very excited about the fun, new Holland collection from OPI! Featuring 12 new OPI shades, it is definitely one of my favorite collections in a long time! Recently I have noticed clients sporting bolder and more visually intriguing nail colors.

  • You're 8 weeks away from fuller, thicker, longer-looking lashes

    For over 30 years Aveda's been a leader in plant-powered professional hair and skin care. Now this expertise extends all the way to your eyelashes with a gentle, botanically-based formula that’s more than Benefits: Gives you thicker, fuller, longer-looking lashes in just 8 weeks-and is gentle enough for everyday use. Our botanical formula is: more than 98% naturally derived clinically proven to perform ophthamologist-tested safe for contact-wearers Usage: Brush at the base of the top lash-line a...

  • Pucker Up! The perfect accessory for your little black dress!

    By: Whitney LaBrecque Sometimes the right accessory for your little black dress is not jewelry, sometimes all you need is the perfect bold lipstick to make you stand out. Here’s a step by step guide to help you put your best lips forward. Step 1:  Exfoliate your lips.

  • Does Aveda Be Curly Really Work?

    Watch as DPrincess28 reviews Aveda's Be Curly. Please note that she's never used Aveda products before.

  • My hair color fades too fast! What can I do?

    By: Christen Amundsen, Color Specialist, Circle Ranch Location So many times I hear clients expressing frustration over the same dilemma, they walk out of the salon with great color and then after a few weeks it begins to fade, look brassy, and lose vibrancy. The culprit is usually using the wrong products at home. Here is a quick guide to Aveda at-home color care: All colors: Use Color Conserve shampoo and conditioner Color Conserve shampoo and conditioner protects and preserves color treated h...

  • “Improving Lives is a Gift.” Aveda Holiday 2011

    Aveda Holiday 2011 Photo: Aveda Last year, Aveda brought you “Gifts Bright with Hope” by partnering with communities protecting the rainforest for its 2010 Holiday Collection. The holiday gift sets included native tagua nuts hair bands. These tagua nuts became the largest fair trade, sustainably harvested, rainforest product exported in Colombia’s history.

  • Corners Of Time Luxury Gourmet Gifts is coming this Saturday!

    This Saturday, Maximum FX Salon & Spa South Congress will be hosting an exclusive event with luxury gourmet gift marketplace Corners of Time.   Join us for tastings of world-class Mediterranean products including award-winning olive oils, jams and spices.   Corners of Time simplifies your holiday season by building custom gourmet gifts for your loved ones and takes care of all the shipping and delivery.

  • Grab Our Phone Stamp Card and Earn Rewards!

    Good news! - We now offer a Rewardy stamp card that you can download to your phone. This way you carry your card with you all the time, unlike paper stamp card that are often lost or forgotten at home.

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    Introducing Invati

    The Invati Hair & Scalp Care is a line clinically proven; botanically active formulas that provide support to reduce the rate of hair loss and help you keep the hair you have longer. The revitalizing Densiplex with Turmeric and Ginseng, help energize and rehabilitate the scalp around the follicles for denser, stronger, thicker looking hair. Product Family Contains: • Invati Exfoliating Shampoo – A daily shampoo that exfoliates the scalp to remove build up that could inhibit the growth of hai...

  • 12 Ways To Use Eucalyptus Oil

    Find clarity with this strong, fresh, herbal top note—with cool, menthol undertones—derived from partially dried eucalyptus leaves. Refreshes the senses. Enhances muscle massage.

  • 3 Ways To Help Your Color Stay Vibrant And Fresh Thru The Winter

    1. It is always best to use a color safe shampoo and conditioner at home to help maintain your color. The Color Conserve shampoo and conditioner from Aveda helps to keep your color vibrant longer.

  • Support breast cancer research with your purchase!

    Pink Ribbon Hand Relief. Photo: zucci.com.auIt’s that time of year again: Breast Cancer Awareness month! This year marks twenty-five years of celebrating those who have triumphed over breast cancer, educating and empowering women to help protect themselves with early detection and advocating for a cure.

  • Five must-haves for an “at-home spa night” with Aveda

    We all love to be pampered… but probably don’t love the hefty bill that comes along with it.   And while you can’t exactly replicate an elemental nature facial at home (no matter how bad you want to!), you can make it an at-home spa night anyway!  Sometimes you're short on time and just can't make it to the spa?

  • Hair Protection 101 - Style Prep

    While I love being a loyal Aveda junkie, I wanted to share my knowledge on my very favorite must have product; Smooth Infusion Style Prep. The majority of people out there expose their hair to damaging heat components such as blow dryers, hair straighteners, curling irons etc. on a regular basis.

  • Aveda Botanical Therapy Hair Repair

    Wanna improve the condition of your hair by up to 86% in 5 minutes?   Aveda's new botanical therapy salon treatments - give you luminous, healthy-looking hair.  How?

  • Tourmaline Charged Radiant Skin Refiner

     Introducing the new Tourmaline Charged Radiant Skin Refiner by Aveda! Photo: aveda.comAveda has recently introduced its all-new Tourmaline Charged Radiant Skin Refiner as part of the Tourmaline skin care line. By harnessing the powerful effects of Tourmaline, a natural gem grinded down for use, and combining it with other antioxidants and vitamins, this product line will leave your skin smooth and radiant.This particular product, the Tourmaline Charged Radiant Skin Refiner, is a creamy, cl...

  • Summer-proof your hair with Aveda

    If you don't want your hair to look like this this summer, follow these tips! Sunglasses? Check.

  • The Enemies Of Hair Color

    The biggest enemies of hair color are chlorine, sun, and salt (water). They not only make the color fade, but also strip essential oils from the hair shaft. An effective way to protect hair color in the summer is to have your colorist apply a clear glaze.

  • Aveda Pure Privilege Double Points This Weekend

    May 6-8 (this Friday-Sunday) is DOUBLE POINTS for those of you that use Pure Privilege Cards. This is your chance to rack up on your reward points. DON'T HAVE A CARD?

  • Be Curly™ Style-Prep™: “Hello Curls. Farewell Frizz.”

    Aveda's be curly™ style-prep™ will combat frizz while moisturizing and defining your curls. Photo: www.curlscoilsandkinks.com For any girl with curls who loves her smooth infusion™ style-prep™, but still wishes there was something better to use on her curly days, the wait is over and be curly™ style-prep™ is here! Aveda has now created and introduced this prepping product into their salons and the stylists of MFX are ecstatic.

  • The four steps of proper skin care using Aveda's Botanical Kinetics

    Aveda's Botanical Kinetics skin care line     Photo: www.beautystore.comWhile many of us understand the importance of washing our faces daily, only few of us know the four daily facial cleansing steps and their importance. For example, did you know you should tone in the morning and exfoliate at night? That washing your face twice a day is always important, regardless of your skin type?

  • How to get the hottest fall make-up trends using Aveda

    New Aveda Fall Make-up Fall 2010 make-up trends include everything from bold, red lips to rosy, pink cheeks. To get the hottest looks in fall make-up, add these Aveda cosmetics to your make-up bag. Bold, red lips.

  • Aveda Lip Saver - Won't Melt In Your Car!

    Nurture your lips with our soothing, moisturizing, botanical balm. Water-proof formula contains an SPF 15 sun-screen and anti-oxidants to protect lips from UV exposure and other harsh environmental factors. Natural waxes seal in moisture for lasting protection.Delivers lasting moisture relief to dry lipsRefreshes with cinnamon leaf, clove and anise oilsWon't melt in your car.Here's what Yancey had to say about Lip Saver, "This is the best protector for lips in any weather, especially in the summ...

  • Maximum FX Summer Aveda Hair Tips from Javier and Erica

    Summer can be the cruelest season of all for hair--chlorine and UV from swimming and falling behind on regular trims (who has time when you're having fun?). We asked Javier Herrera, Owner and Cutting Educator, and Erica Colon, Color Educator for their top hair tips. How should girls prep hair for summer?

  • Aveda's Control Force Hairspray is coming!

    Here's a great video that will give you a preview of the benefits of Aveda's newest hairspray set to launch in early May.   Hear what industry experts have to say about the results of this new product. Aveda Control Force™ Firm Hold Hair Spray Product Launch from Aveda Corporation on Vimeo.

  • Aveda Men Pure-Formance Skin and Shave Products

    It's back!   The newly formulated Shave Cream and After-Shave balm is almost here.   Shipping late Spring, we thought we would be the first to share with you, some information about the arrival of the new Aveda Men Pure-Formance Skin and Shave products!

  • Aveda Control Force Firm Hold Hair Spray

    Why Control Force Hair Spray? Well if you love Aveda's Air Control, you're going to love the soon-to-be-released Aveda Control Force. Aveda's cited that firm hold aerosol spray as the top priority for product development.

  • Damage Remedy Daily Hair Repair

    Here it is! Like Elixir, but BETTER! Introducing Damage Remedy Daily Hair Repair For many of you, when Elixir was discontinued, you were disappointed and wanted to know why?