Aveda Remembers Japan

The world watched as tragedy struck Japan on the morning of March 11, 2011. What is now known as The Great East Japan Earthquake, the Japanese Prime Minister Naoto Kan described

Save the Children saves lives by providing food, aide, education and medical care during diaster. Photo: http://www.savethechildren.org

the event to CNN as “the toughest and the most difficult crisis for Japan” since World War II. As the most powerful earthquake to ever hit Japan and one of the five most powerful earthquakes of modern time, it struck with a magnitude of 9.0 just 70 kilometers east of the Oshika Peninsula of Tohoku, moving the island of Honshu eight feet eastward and triggering devastating tsunami waves up to 133 feet. Not only did the earthquake and subsequent tsunami waves cause more than 27,000 human deaths, injuries and missing persons, it also

Global Greengrants Fund works towards improving social injustices and environmental sustainability. Photo: www.globalgreengrants.org

caused severe structural damage as well as economical and nuclear devastation to Japan.

In the time that’s passed, Japan and its people have not left the thoughts and prayers of those at Aveda. Aveda is working continuously with their long-time Earth Month partner, Global Greengrants Fund, in order to set forth a plan of support for Japan’s rebuilding and recovery. Global Greengrants Fund, a non-governmental organization, believes that “everyone deserves the right to a healthy environment” and supports work for environmental sustainability, according to their official website. Aveda is also giving Pure Privilege members the chance to contribute to Save the Children by creating a way for them to redeem their points towards this relief effort. Save the Children is an organization present during disaster to help save lives by supplying food, medical care, education and long-term aide for recovery.

Now, almost five months later, the destruction of Japan is still just as devastating as before. With the bravery and perseverance of Japan’s people and the combined on-going aide and effors from companies like Aveda, Global Greengrants Fund and Save the Children (and Pure Privilege members!), Japan, despite its grave loss, will pull through this tragedy and become stronger than before

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