An inside scoop into the largest beauty and fashion event of the year!

How have you spent the last three days? Did you spend Saturday morning running errands or shopping for some new spring clothes? You probably spent Sunday afternoon hiking in the greenbelt, enjoying the nice weather. Today was back to the office- the daily grind.

Javier Herrera, cutting educator, co-owner and beloved master stylist of Maximum FX, has spent the last three days at the 2011 Mercedes-Benz Fashion Week in New York City! He has been preparing models to head down the catwalk sporting the hottest hair trends headed our way this fall. With some help and preparation from the Aveda Academy, Javier is learning what behind-the-scenes at the most awaited fashion event of the year is like- and he’s giving you an exclusive, inside look!

The talents of MFX debut this week at the 2011 Mercedes-Benz Fashion Week! Photo:

It all starts with the Runway Styling class offered by the Aveda Academy. Here’s where Javier, along with his future teammates, practice creating this season’s new trends and learn proper backstage and model etiquette.

After this, the teams reassemble at Fashion Week to put their practice to the test. With a team of twenty to forty members working two shows a day consisting of twenty to 110 models, Javier and his teammates are prey to ever-changing show schedules. It’s not the hair pins, combs or brushes that are invaluable in his experience this week; it is the instilled value of flexibility, which he embodies in the salon and out. We at MFX believe that flexibility is vital to the needs of our guests and our team, fostering an environment of caring and understanding, and it has never been more vital to Javier’s success. With his experience, training and an endless supply of this shared value, Javier is able to work any show that needs him and quickly adapts to any of the new looks desired by a designer.

Now that the process and what it takes to succeed at Fashion Week has been shared, aren’t you thirsty for more? Stay tuned for more from Javier as the week progresses and, eventually, comes to an end. With his insight, MFX will be one of the first to bring you the new looks for fall (which so far include 50’s retro, pin curl bang and even large beehives!) and even more insight to one of the largest, annual events in the beauty and fashion industry.

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