Everything listed under: Environmental Responsibility

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    Maximum FX Joins Green Circle Salons - Creates Initiative To Keep The Planet More Beautiful

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    When you exfoliate, what are you putting down the drain?

    Exfoliating could cause serious harm to the environment!  If you are a fan of exfoliants and scrubs please check your product labels. Some cosmetic  companies are using "microbeads" in their products to help consumers slough off dead flaky skin. Unfortunately, micro beads are made of PLASTIC!   Read More...

  • Behind the Scenes: 2013 Catwalk for Water Hair Show

    Written By:  Whitney Labrecque What goes into a runway production with four hair models? concept meetings model search wardrobe hair makeup music trial runs (hair/makeup/wardrobe) Once a concept or theme is agreed upon by the hair team, the model search begins. The models' hair generally determines a look or hair design.   Read More...

  • Aveda's Work In Rural India

    Our Aveda business partner Jessica McCarthy is currently in India touring the various places of interest where Aveda is currently involved.  If you've purchased a n Aveda Earth Month candle in recent years, watch this short video to see where YOU'VE made a difference!     Read More...

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    What Aveda Products are Vegan Friendly?

    As my salon's resident vegan, I'm always the go-to person to ask when a guest is looking for vegan-friendly Aveda products. Aveda is consistently recognized by VegNews Magazine and Peta as being a cruelty-free company, and they are the only major company with a professional color line that is completely vegan and cruelty-free (not tested on animals).  Truth is, Aveda makes most of their products totally vegan, so it's easier to list the products that ARE NOT vegan.  Individual salons a...  Read More...

  • Lend A Helping Hand: Pink Ribbon Hand Relief Supports Breast Cancer Research

    October is National Breast Cancer Awareness Month and Aveda is donating to The Breast Cancer Research Foundation. Aveda cares about those affected by breast cancer, so we donate $4 from the sale of each special-edition Pink Ribbon Hand Relief™ product, up to a maximum of $270,000, to the Breast Cancer Research Foundation® to support cruelty-free research. The foundation is an independent, not-for-profit organization founded in 1993 by Evelyn H.   Read More...

  • Headmapping™: Helping salons and clients care for the environment

    Hair Color Expert Erica Colon applies hair color using the Headmapping technique With the increasing evidence of environmental damage shown by higher temperatures, a depleting o-zone layer and the disappearance of certain plants and animals, it is more urgent than ever for businesses to take steps to protect the environment in order to preserve it. Headmapping™ is the salon and beauty industry's solution to conserving color waste as it allows salons, like Maximum FX, to reduce waste and make a c...  Read More...

  • “Improving Lives is a Gift.” Aveda Holiday 2011

    Aveda Holiday 2011 Photo: Aveda Last year, Aveda brought you “Gifts Bright with Hope” by partnering with communities protecting the rainforest for its 2010 Holiday Collection. The holiday gift sets included native tagua nuts hair bands. These tagua nuts became the largest fair trade, sustainably harvested, rainforest product exported in Colombia’s history.   Read More...

  • A Cup Of Hot Tea = A Cup Good Health

    Steep yourself in comfort—wherever or whenever—with our soothing herbal infusion of licorice root and peppermint, in convenient tea bags. Calms your senses, promoting a sense of well-being. $26.00 Tea Consumption Linked to Numerous Body Benefits A hot cup of tea may do more than relax you.   Read More...

  • Support breast cancer research with your purchase!

    Pink Ribbon Hand Relief. Photo: zucci.com.au It’s that time of year again: Breast Cancer Awareness month! This year marks twenty-five years of celebrating those who have triumphed over breast cancer, educating and empowering women to help protect themselves with early detection and advocating for a cure.   Read More...

  • Energy Conservation - Together We Can Make A Difference

    Almost all of you are aware that we are living through one of the hottest summers in recent memory, especially in Texas.   As an Aveda Environmenal Lifestyle Salon and Spa organization, we pride ourselves on the practice of being an environmentally conscious company.   From the products that we use, to the ways that we conserve and protect environmental resources, we try to provide a living model for others to follow.  As you can appreciate, the high temperatures have me...  Read More...

  • Energy Savers: Tips to Save Energy Today

    Set your thermostat to the highest (or lowest) temperature setting that will still let you be comfortable. In the summer, 78-80 degrees should be the goal when you’re at home and 85 degrees or higher when you’re out. With hot weather, use fans when possible to help you feel more comfortable when you’re in the room.   Read More...

  • Aveda Remembers Japan

    The world watched as tragedy struck Japan on the morning of March 11, 2011. What is now known as The Great East Japan Earthquake, the Japanese Prime Minister Naoto Kan described Save the Children saves lives by providing food, aide, education and medical care during diaster. Photo: http://www.savethechildren.org the event to CNN as “the toughest and the most difficult crisis for Japan” since World War II.   Read More...

  • Cruelty-Free. Now that's beautiful.

    AVEDA'S ANIMAL TESTING PROMISE In order to be Beauty, it also needs to be Good. Beauty is the result, but also the process followed in pursuing that result. -Dominique Conseil, PresidentOur stance on animal welfare is one of Aveda's founding principles: We do not conduct animal testing, and do not ask others to do so on our behalf, except if required by law.   Read More...

  • Green beauty tips for Earth Day 2011!

    You don't have to just celebrate Earth Day together... Make it last all month! Or year!  According to Grist.com, a site for environmental news, commentary and advice, Austin is the 15th most green city in the world.   Read More...

  • Help get clean water for everyone!

    Every 21 seconds a child dies from lack of access to clean water. 1 in 7 people in developing countries lack access to clean water. The average woman in developing countries has to walk four miles (6 kilometers) to gain access to clean water.   Read More...

  • Aveda and Brazil's "coconut breakers" bring you great hair care

    The quebradeiras de coco, or "coconut breakers," work to supply Aveda with babassu nut oil. Photo: www.tve.org What do color conserve, smooth infusion and shampure shampoos have in common? Besides being part of some of Aveda's three most popular hair care systems, they all contain babassu betaine cleansing systems.   Read More...

  • BP Oil Spill Cleanup - Donate Hair

    Who would have thought that salons would be the ones to "save the day"?    Beginning today, Maximum FX Salons Spas will be aiding the cleanup effort in the Gulf Of Mexico by donating hair from haircuts and used nylons to the Matter Of Trust organization.   Matter Of Trust is a non-profit company that is organizing efforts to create hair booms and hair mats designed to absorb oil in the Gulf Of Mexico.   Read More...