Would you moisturize with petroleum? Enjoy the sweet smell of methyl-octine-carbonate? Accentuate your eyes with a coat of tar?
That’s just what you do with many mainstream health and beauty products.
Aveda’s products are grown from a simple premise: what you put on your body should be as healthy and natural as what you’d put into it.
That’s why we use plant-derived ingredients, organically grown whenever possible. With the active energy of plants, we have with the natural ability to soothe, invigorate and refresh. That’s something no synthetic can imitate.