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	<title>Maximum FX &#187; Men&#8217;s Care</title>
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	<link>http://www.maximumfx.com</link>
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		<title>Store-bought box color vs. Aveda color</title>
		<link>http://www.maximumfx.com/2011/09/store-bought-box-color-vs-aveda-color/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=store-bought-box-color-vs-aveda-color</link>
		<comments>http://www.maximumfx.com/2011/09/store-bought-box-color-vs-aveda-color/#comments</comments>
		<pubDate>Sat, 01 Oct 2011 04:57:24 +0000</pubDate>
		<dc:creator>MFXTeam</dc:creator>
				<category><![CDATA[Hair]]></category>
		<category><![CDATA[Men's Care]]></category>

		<guid isPermaLink="false">http://www.maximumfx.com/?p=1467</guid>
		<description><![CDATA[Typically people color at home to try and save time and money. I have seen many people come in to fix at-home color. Normally their hair is too dark or too brassy. Nine times out of ten this becomes a corrective color service that takes extra time and money. One thing I have noticed is [...]]]></description>
				<content:encoded><![CDATA[<p><a href="http://www.maximumfx.com/2011/09/store-bought-box-color-vs-aveda-color/aveda-full-spectrum_orig_large/" rel="attachment wp-att-1469"><img class="alignleft size-full wp-image-1469" title="Aveda Full Spectrum_orig_large" src="http://www.maximumfx.com/wp-content/uploads/2011/09/Aveda-Full-Spectrum_orig_large.jpg" alt="" width="250" height="250" /></a>Typically people color at home to try and save time and money. I have seen many people come in to fix at-home color. Normally their hair is too dark or too brassy. Nine times out of ten this becomes a corrective color service that takes extra time and money. One thing I have noticed is that box color comes out very opaque. It leaves hair feeling dry and lacking shine and dimension. I’ve heard people say that they use organic hair color from the store. What they don’t realize is that there are aggressive chemicals in the color to help the product have a shelf life. This will still damage your hair and dry it out.</p>
<p>In my professional opinion, Aveda’s hair color is by far superior to other professional color lines. It is gentler on your hair and the environment. I love that you can customize Aveda’s hair color for every guest. No two heads are the same. So why would you want to put the same color on your hair as the lady next to you?</p>
<p>Please visit us and let us give you a complimentary color consultation complete with a no-committment price quotation to avoid any at-home hair disasters.</p>
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		<title>Tips for a close, comfortable shave.</title>
		<link>http://www.maximumfx.com/2011/04/use-avedas-mens-skin-care-line-tips-for-a-close-comfortable-shave/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=use-avedas-mens-skin-care-line-tips-for-a-close-comfortable-shave</link>
		<comments>http://www.maximumfx.com/2011/04/use-avedas-mens-skin-care-line-tips-for-a-close-comfortable-shave/#comments</comments>
		<pubDate>Tue, 19 Apr 2011 17:46:15 +0000</pubDate>
		<dc:creator>Courtney Byrd</dc:creator>
				<category><![CDATA[Men's Care]]></category>
		<category><![CDATA[Aveda Men Pure-Formance]]></category>

		<guid isPermaLink="false">http://www.maximumfx.com/wp/?p=540</guid>
		<description><![CDATA[According to Ultimatepersonalshaver.com, most men will spend 60 hours a year or 5 months of their life shaving more than 20,000 times. The website also says that 15% of men prefer not to shave because of the pain they experience associated with shaving, and that “most shaving accidents are caused by using dull and/or dirty [...]]]></description>
				<content:encoded><![CDATA[<p>According to <a href="http://www.ultimatepersonalshaver.com/how-to/fun-shaving-myths-and-facts.aspx">Ultimatepersonalshaver.com</a>, most men will spend 60 hours a year or 5 months of their life shaving more than 20,000 times. The website also says that 15% of men prefer not to shave because of the pain they experience associated with shaving, and that “most shaving accidents are caused by using dull and/or dirty razor blades, insufficient preparation of the skin and hair before shaving, and using inappropriate equipment and products.” With the help of a clean, fresh razor and these easy steps for the perfect shave using Aveda’s men’s line, no man should have to continue worrying about ingrown hair, razor burn or nicks and cuts.</p>
<p>&nbsp;</p>
<p><div id="attachment_545" class="wp-caption alignleft" style="width: 166px"><strong><strong><a href="http://www.maximumfx.com/wp-content/uploads/2011/04/AvedaMenShave2.jpg"><img class="size-medium wp-image-545" src="http://www.maximumfx.com/wp-content/uploads/2011/04/AvedaMenShave2-156x300.jpg" alt="" width="156" height="300" /></a></strong></strong><p class="wp-caption-text">Use Aveda&#39;s men&#39;s composition, shave cream and dual action aftershave for a comfortable shave. Photo: www.aveda.com</p></div>
<p><strong>Step one: Prepare.</strong> It is so important to prep your skin before shaving because shaving removes almost as much skin as hair. Without first preparing your skin, shaving can leave it dry, sensitive and irritated. Use <a href="http://www.aveda.com/products/CATEGORY14930/Men/Body/index.tmpl?PRODCAT_ID=CATEGORY14930">Aveda Men Pure-Formance™ Composition™</a>, $25, during this step. Not only will its essential oils protect the skin and soften the beard, they will also help lock in moisture for softer skin.<br />
<strong>Step two: Lather.</strong> <a href="http://www.aveda.com/products/CATEGORY14929/Men/Skin_Care/index.tmpl?PRODCAT_ID=CATEGORY14929">Aveda Men Pure-Formance™ Shave Cream</a>, $18, will leave you with a close, comfortable shave and help protect against razor burn. Aveda’s phyto-active blend and antioxidants make it specifically made for a man’s skin.<br />
<strong> </strong></p>
<p><strong>Step three: Shave.</strong>First, make sure you’re using the right equipment, especially a clean, fresh razor and a shaving brush, if you prefer. Always shave during or after a warm shower, never before, and always with warm water (it helps soften the beard and open pores). Also, make sure to shave with the grain first, adjusting on your neck if necessary, and to never apply too much pressure. For an even closer shave, some men prefer to shave a second time against the grain or across it with light pressure.</p>
<p><div id="attachment_544" class="wp-caption alignright" style="width: 261px"><a href="http://www.maximumfx.com/2011/04/use-avedas-mens-skin-care-line-tips-for-a-close-comfortable-shave/avedamenshave/" rel="attachment wp-att-544"><img class="size-full wp-image-544 " title="AvedaMenShave" src="http://www.maximumfx.com/wp-content/uploads/2011/04/AvedaMenShave.jpg" alt="" width="251" height="336" /></a><p class="wp-caption-text">Is he shaving with the grain? Photo: www.aveda.com</p></div>
<p><strong>Step four: Moisturize.</strong> Moisturizing after a shave with refresh and regenerate the skin. Using <a href="http://www.aveda.com/products/CATEGORY14929/Men/Skin_Care/index.tmpl?PRODCAT_ID=CATEGORY14929">Aveda Men Pure-Formance™ Dual Action Aftershave,</a> $35, will be the most important step of your shaving process. A 2-in-1 aftershave and moisturizer, the Dual Action Aftershave is clinically proven to reduce razor burn and ingrown hairs, will improve skin tone and moisture, improve skin barrier strength by 47% and acts as an all-day moisturizer, even on days you don’t shave.</p>
<p>Just follow these simple rules using Aveda’s men’s line of skincare products and you’ll be on your way to a closer, more comfortable shave in no time at all!</p>
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