Behind the Scenes: 2013 Catwalk for Water Hair Show

Written By:  Whitney Labrecque

What goes into a runway production with four hair models?

  1. concept meetings
  2. model search
  3. wardrobe
  4. hair
  5. makeup
  6. music
  7. trial runs (hair/makeup/wardrobe)

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Once a concept or theme is agreed upon by the hair team, the model search begins. The models’ hair generally determines a look or hair design. We often look for models willing to cut and color their hair in support of the overall concept. Model searches can be complicated because we ideally prefer a diverse group for interest sake.

When it comes to wardrobe sometimes we are fortunate enough to work with local designers, or if the concept requires it we may create our own costumes.

The trial runs are where we really pinpoint the hair, makeup and wardrobe. The team determines what works best for which model to ensure a smooth run the day of the event.

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The creative teams generally splits up into two teams the day of the event — makeup and hair. Other members of the salon team will also participate and help the creative team with prepping hair, makeup, wardrobe, the day of the event.

Final touches are made minutes before the models walk. Weeks of preparation and close to 50 hours of hard work explodes onto the stage for a 5 minute extravaganza. This is where we get to see all of our hard work come to life on the runway.

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Aveda’s Work In Rural India

Our Aveda business partner Jessica McCarthy is currently in India touring the various places of interest where Aveda is currently involved.  If you’ve purchased a n Aveda Earth Month candle in recent years, watch this short video to see where YOU’VE made a difference!

 

What Aveda Products are Vegan Friendly?

Vegan Aveda ProductsAs my salon’s resident vegan, I’m always the go-to person to ask when a guest is looking for vegan-friendly Aveda products. Aveda is consistently recognized by VegNews Magazine and Peta as being a cruelty-free company, and they are the only major company with a professional color line that is completely vegan and cruelty-free (not tested on animals).  Truth is, Aveda makes most of their products totally vegan, so it’s easier to list the products that ARE NOT vegan.  Individual salons and spas may use non-Aveda products in their services (such as waxing, manicures & pedicures) so it’s a good idea to call ahead to double check before you make your appointment.

Here is a handy guide to print and take with you the next time you’re headed to the salon! All Aveda color, hair, skin, and body care products are completely vegan EXCEPT THE FOLLOWING:

You will find Beeswax or Honey in the following products (CURRENT LIST AS OF OCTOBER 2012):

Beeswax:
Lip Saver SPF
Lip Shine
Light Elements Shaping Wax
Light Elements Texturizing Crème
Lip Glaze
Lip Tint SPF 15
Nourish-Mint Renewing Lip Treatment
Nourish-Mint Sheer Mineral Lip Color
Nourish-Mint Smoothing Lip Color
Uruku Lip Pigment
Uruku Color Gloss

Honey:
Men’s Pure-Formance Firm Hold Gel
Phomollient
Pure Abundance Volumizing Clay Conditioner
Pure Abundance Volumizing Hair Spray
Pure Abundance Volumizing Hair Potion
Pure Abundance Volumizing Shampoo

According to Aveda: “While our goal as a company is to use 100% plant or flower derived ingredients, we have not found substitutes for these particular ingredients at this time.” I have some suggestions… Agave nectar, coconut oil, shea butter, cocoa butter, jojoba oil… ;)

Have questions? Comment below!

Lend A Helping Hand: Pink Ribbon Hand Relief Supports Breast Cancer Research

October is National Breast Cancer Awareness Month and Aveda is donating to The Breast Cancer Research Foundation.

Aveda cares about those affected by breast cancer, so we donate $4 from the sale of each special-edition Pink Ribbon Hand Relief™ product, up to a maximum of $270,000, to the Breast Cancer Research Foundation® to support cruelty-free research. The foundation is an independent, not-for-profit organization founded in 1993 by Evelyn H. Lauder, dedicated to funding clinical and genetic breast cancer research at medical institutions worldwide.

Because Aveda cares about our environment and the animals who share it, donations from Aveda North America fund cruelty-free research* that explores environmental causes and links to breast cancer, like exposure to toxic chemicals and pollutants. For many years now, we’ve funded a specific research project at Columbia University that studies the relationship between environmental exposures and genetic susceptibility to breast cancer. In 2011 the project has evolved to include research to help better understand when breast cancer susceptibility begins.

Together, we’re making a difference. Since 2004, Aveda has supported a contribution of over $1.83 million to the Foundation. It’s money that comes not only from corporate contributions, but also from employees and guests who donate through Aveda network fundraising activities each October.

More than 88 cents of each dollar donated to the Foundation goes directly to research and awareness programs.

 

Headmapping™: Helping salons and clients care for the environment

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Hair Color Expert Erica Colon applies hair color using the Headmapping technique

With the increasing evidence of environmental damage shown by higher temperatures, a depleting o-zone layer and the disappearance of certain plants and animals, it is more urgent than ever for businesses to take steps to protect the environment in order to preserve it.

Headmapping™ is the salon and beauty industry’s solution to conserving color waste as it allows salons, like Maximum FX, to reduce waste and make a conscious effort to care for the environment.

Headmapping™, created by Walter Claudio, is a new and innovative way to standardize hair coloring. It determines exactly which sections of hair will be colored and the exact amount of product to be used. With Headmapping™, color clients are still left with the color they desire but leave a smaller imprint on the environment in the process.

Headmapping™ is the only standardized hair coloring system that effectively reduces waste. According to the official Headmapping™ website, “the system defines areas of the head into specific sections, creating a ‘map’ that determines exactly how much… product… is required to perform each service.” Erica Colon, Lead Color Specialist of Maximum FX, says that it is as simple as paying attention; “Before, colorists were mixing the same amount of color for every color service. With Headmapping™, we can mix less color because [stylists] are paying attention to exactly which panels of the head are being colored.” By having this coloring system, it is possible to accurately measure the amount of color necessary to achieve the desired results and to eliminate wastes of unused product.

With eliminating color waste, Headmapping™ salons, like Maximum FX, are doing three major things to help safeguard the environment: minimizing their carbon footprint, decreasing the amount of toxic chemicals being washed down the drain and saving resources. When choosing a salon, color clients should consider choosing an eco-friendly one, concentrated in helping the environment, in order to decrease their environmental impact as well.