• Post Featured Image

    Are you using your paddle brush correctly?

    By: Erica Colon; Color Specialist/Color Educator, Circle C RanchI promise this won't be a waste of your time, especially if you love your locks and want to keep them as healthy and unbroken as possible. Go grab your paddle brush - see the photo above if you're not sure what it looks like. Take a look at the plastic bristles. Notice that if you hold the brush vertically the bristles are neatly lined up in a row.   Read More...

  • Post Featured Image

    Want to enjoy the summer without ruining your hair? Its all about protection and prevention.

    By: Gretchen Beckert; Color Specialist, Assistant Color Educator - Circle C RanchSun exposure, Chlorine, and salt water are the three worst things for your hair. This can really put a damper on a beach vacation or day at the pool!  Luckily, Aveda has an entire line dedicated to keeping your hair healthy and shiny, as well as keeping your hair color in tact.   Read More...

  • Post Featured Image

    The Benefits of Switching up your Shampoo and Conditioner

    By: Greggory Polley, Color Specialist - DomainOne of the most frequent questions I get regarding products is “Which shampoo and conditioner would be best for my hair?” This is one of my favorite questions because I don’t think there’s just one answer. Everyone has certain target issues they want their products to fix like damage, dryness, dullness, etc. We have a ton of shampoos and conditioners to target these problem areas, but sometimes you can end up weighing down the hair or using a product...  Read More...

  • Post Featured Image

    What is the best volumizing product for me?

    By: Kylie Lacey - Cut Specialist, DomainI have a lot of clients who love volume but don't know the difference between our three awesome volumizing products.  Here is a diagram showing the difference so you can see which one will be best for you!    Read More...

  • Post Featured Image

    The benefits of switching up your shampoo and conditioner

    By: Gregory Polley - Color Specialist, DomainOne of the most frequent questions I get regarding products is “Which shampoo and conditioner would be best for my hair?” This is one of my favorite questions because I don’t think there’s just one answer. Everyone has certain target issues they want their products to fix like damage, dryness, dullness, etc. We have a ton of shampoos and conditioners to target these problem areas, but sometimes you can end up weighing down the ...  Read More...

  • Why it's important to get your haircut within 4-8 weeks

    By: Molly Casso - Cut Specialist, South CongressHair grows about 1/2 an inch per month, 6 inches in a year. If you are trying to maintain a pixie cut or bob, 4 weeks is the time frame that we suggest to have you return within.  The 1/2 inch doesn't seem like much but it can completely change the shape to a nicely shaped stacked bob or a precise sassy pixie cut.   Read More...

  • Post Featured Image

    Our adopted elephant, Malkia!

    By: Kylie LaceyHere at Maximum FX salon, it’s not just hair we care about! We all came together as a team to adopt a baby elephant named Malkia from the David Sheldrick Wildlife Trust in Kenya.The DSWT was created by David Sheldrick’s wife, Dr. Dame Daphne Sheldrick, after David passed away in 1977.   Read More...

  • Post Featured Image

    Box Color to Blonde: How to Maintain Health while Lightening

    By: Gregory PolleyHere at Maximum FX our team of colorists don’t just strive to give you the best color, we also focus on keeping your hair healthy! We pride ourselves on giving you realistic expectations and recommending the best way to get the color you want without “frying” your hair.Dark hair that has been box dyed is no stranger to the salon. When summer creeps up and it’s time to lighten up that dark color, we make sure to give you a heads up that maybe we can’t achieve that platinum the f...  Read More...

  • Post Featured Image

    I have fine hair and I am worried putting layers in will make it look finer. What should I do?

    By: Caroline HubbardFine hair will do better with layers, in most cases, and here’s why:1.       Layers will give your hair more lift. When your hair is entirely one length, it is weighed down and heavy, no matter how fine it is. While this is good for someone who wants more of a smooth and sleek look, it will make it impossible for you to get any volume.   Read More...

  • Post Featured Image

    Should I dye my eyebrows?

    By: Jessica Morris - Color Specialist, South CongressHave you ever thought about dyeing your eyebrows? If you find you are penciling in your eyebrows everyday, or are starting to see some gray hairs in them, brow tinting may be for you. Your eyebrows are hair, and like the hair on your head, you get grays in them as you age. Sounds fun, right?   Read More...

  • Post Featured Image

    What is Balayage? Is it the right color service for me? Oh, and how the heck do you pronounce it?!

    By:  Lauren Quarles, Color Specialist, South Congress locationBalayage is a highlighting technique where the color, usually bleach or a high-lift blonding color, is painted onto the hair.  The main purpose of the technique is to create a more natural rooty look that is easier to grow out and maintain. However, depending on the desired look balayage can range from extremely subtle and natural to an all over blonding service.Most people come into the salon wanting balayage because it’s t...  Read More...

  • Post Featured Image

    Split end repair in a bottle?

    We've all been there...it's too early for another haircut but we have spit ends! Whether it's from heat styling, blow drying, or sun damage, split ends are part of a lot of our hair problems.What if I told you that you could repair the damage temporarily until your next haircut and get the look of healthy, smooth hair in seconds?Announcing Aveda's newest product in the damage remedy line up, Split End Repair!Split end repair seals in the ends of your hair to give it a healthy, sm...  Read More...

  • Post Featured Image

    Treat yourself, with Aveda gift giving

    With Thanksgiving around the corner we can't ignore the fact that Christmas is upon us. Make your Holiday shopping less stressful by picking up some gifts after a relaxing service at Maximum FX. Feel good about your purchases, Aveda products are animal cruelty free and made with organic plant and flower essences.For nine years, Aveda has purchased handcrafted paper from Nepal to wrap our holiday gift boxes.   Read More...

  • Post Featured Image

    MFX Food Drive for Central Texas Food Bank

    Thanksgiving will be here before you know it and we wanted to help our community fill their tummies this holiday season. We will be partnering with the Central Texas Food Bank to collect canned food goods and to collect monetary donations!For every $1 donated or 1.2 lbs of food the CTFB can provide 4 meals to a hungry neighbor. Want to know what the most requested food items are to donate?   Read More...

  • Post Featured Image

    Does my moisturizer need a primer?

    The secrets of skin care regimens in Asia are treatment lotions. Where they are known as essences, softening lotions, conditioning lotions or watery lotions. Light yet powerful, these formulas rehydrate, re-plump and restore lost nutrients....   Read More...

  • Post Featured Image

    Teaching the Next Generation

    Maximum FX runs off of 10 core values, and one of those values is education. Every two months we have been hosting classes for future salon professionals to gain skills they can use while they are still in school and further into their careers.This past weekend I had the privilege to be able to host students from three local cosmetology schools, and teach them basic makeup application skills.In this class, the students got hands on and practical teaching about proper makeup application from eyes...  Read More...

  • Post Featured Image

    Tulasara, Aveda's new skin care

    The Aveda skin care line is being completely revamped and simplified! Tulasara means moving toward balance in Sanskrit, and is a family of advanced performance skin care inspired by Ayurveda. The ancient healing art of India—that helps accelerate skin’s natural ability to restore itself.   Read More...

  • Post Featured Image

    The New Invati Thickening Intensive Conditioner

    Does your hair lack fullness? Do you wish it appeared thicker? Is it dry and dull?   Read More...

  • Post Featured Image

    Aveda's got you UVA/UVB covered!

    Don't go swimming for 30 minutes after you eat. Do as I say, not as I do. Don't cross your eyes, they'll get stuck like that.   Read More...

  • Post Featured Image

    Summer Fashion in ATX

      The Texas summer is not the time for elaborate outfits, but light and loose simple styles that beg to be accessorized! This dress is the perfect staple for multiple looks. And at $15 from H&M, its a must.   Read More...

  • Post Featured Image

    Perfect makeup for the summer sun

      A gorgeous look for both work and play using the stunning Aveda Spring/Summer 2016 Collection. Click the video below to learn how to recreate it!     Read More...

  • Post Featured Image

    Indian Sunrise Makeup Tutorial

    I had the pleasure of hanging out with the very talented Nikki Hodgkins for a day and learned a thing or two about makeup application. So today I am sharing with you our indian sunrise makeup tutorial! Enjoy!   Read More...

  • Post Featured Image

    Be nice to your Mother Earth, she loves you!

    We are trying to keep Mother Earth happy this year and every year at Maximum FX. So in celebration of Earth Month we have made a few Earth Month Eco Tip Videos for our lovely guests. We challenge you to help us in improving the environment not just here in Texas but all over the world.   Read More...

  • Post Featured Image

    Maximum FX Joins Green Circle Salons - Creates Initiative To Keep The Planet More Beautiful

      Click on the image below to display the full article!   Read More...

  • Post Featured Image

    The Making Of A Maximum FX Colorist

    Our color team is fantastic ( I may be a bit biased considering I direct our color education)! But seriously, if you took a look at our busy colorists' schedules you would understand that they know their craft and hone it daily. During the holiday season we were asked the question, " Why don't you hire more colorists to keep up with demand?" Well, prepare to be enlightened...   Read More...

  • Post Featured Image

    The perfect Eye Shadow for your everyday look!

    Have you found your soulmate? Your makeup soulmate that is! Introducing Aveda's new soul-mate shades...the perfect eyeshadow to compliment your hair color.   Read More...

  • Post Featured Image

    All you need is Love

    I'm in the mood for LOVE LOVE is Aveda's newest composition oil for your body, bath, hair & scalp.  The "love" aroma was originally created in 1980 by Aveda's founder Horst Rechelbacher (1941-2014).  His inspiration for the aromatic oil was the ancient Greek concept that love can be felt in 4 dimensions--SPIRITUAL, FAMILIAL, PLATONIC & EROTIC. LOVE'S sensual aroma is a blend of certified organic botanicals that was inspired by the original, and is a tribute to Horst who revolut...  Read More...

  • Post Featured Image

    I only get my haircut once a year, why is that so bad?

    Question: I never get my hair cut but once a year or so. Why is that so bad? Answer: Quite often I’ll have clients that sit down in my chair only once a year or once every six months.   Read More...

  • Post Featured Image

    5 Ways to wear your Scarf!

      Read More...

  • Post Featured Image

    Save on your Favorite Aveda Products!

    Halloween is past us and now we're in the holidays. We wanted to do more for you all this year. Trying to keep up with your daily routine while adding get togethers, shopping and parties is overwhelming.   Read More...

RSS Feed