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    Teaching the Next Generation

    Maximum FX runs off of 10 core values, and one of those values is education. Every two months we have been hosting classes for future salon professionals to gain skills they can use while they are still in school and further into their careers.This past weekend I had the privilege to be able to host students from three local cosmetology schools, and teach them basic makeup application skills.In this class, the students got hands on and practical teaching about proper makeup application from eyes...  Read More...

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    Tulasara, Aveda's new skin care

    The Aveda skin care line is being completely revamped and simplified! Tulasara means moving toward balance in Sanskrit, and is a family of advanced performance skin care inspired by Ayurveda. The ancient healing art of India—that helps accelerate skin’s natural ability to restore itself.   Read More...

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    The New Invati Thickening Intensive Conditioner

    Does your hair lack fullness? Do you wish it appeared thicker? Is it dry and dull?   Read More...

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    Aveda's got you UVA/UVB covered!

    Don't go swimming for 30 minutes after you eat. Do as I say, not as I do. Don't cross your eyes, they'll get stuck like that.   Read More...

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    Summer Fashion in ATX

      The Texas summer is not the time for elaborate outfits, but light and loose simple styles that beg to be accessorized! This dress is the perfect staple for multiple looks. And at $15 from H&M, its a must.   Read More...

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    Perfect makeup for the summer sun

      A gorgeous look for both work and play using the stunning Aveda Spring/Summer 2016 Collection. Click the video below to learn how to recreate it!     Read More...

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    Indian Sunrise Makeup Tutorial

    I had the pleasure of hanging out with the very talented Nikki Hodgkins for a day and learned a thing or two about makeup application. So today I am sharing with you our indian sunrise makeup tutorial! Enjoy!   Read More...

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    Be nice to your Mother Earth, she loves you!

    We are trying to keep Mother Earth happy this year and every year at Maximum FX. So in celebration of Earth Month we have made a few Earth Month Eco Tip Videos for our lovely guests. We challenge you to help us in improving the environment not just here in Texas but all over the world.   Read More...

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    Maximum FX Joins Green Circle Salons - Creates Initiative To Keep The Planet More Beautiful

      Click on the image below to display the full article!   Read More...

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    The Making Of A Maximum FX Colorist

    Our color team is fantastic ( I may be a bit biased considering I direct our color education)! But seriously, if you took a look at our busy colorists' schedules you would understand that they know their craft and hone it daily. During the holiday season we were asked the question, " Why don't you hire more colorists to keep up with demand?" Well, prepare to be enlightened...   Read More...

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    The perfect Eye Shadow for your everyday look!

    Have you found your soulmate? Your makeup soulmate that is! Introducing Aveda's new soul-mate shades...the perfect eyeshadow to compliment your hair color.   Read More...

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    All you need is Love

    I'm in the mood for LOVE LOVE is Aveda's newest composition oil for your body, bath, hair & scalp.  The "love" aroma was originally created in 1980 by Aveda's founder Horst Rechelbacher (1941-2014).  His inspiration for the aromatic oil was the ancient Greek concept that love can be felt in 4 dimensions--SPIRITUAL, FAMILIAL, PLATONIC & EROTIC. LOVE'S sensual aroma is a blend of certified organic botanicals that was inspired by the original, and is a tribute to Horst who revolut...  Read More...

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    I only get my haircut once a year, why is that so bad?

    Question: I never get my hair cut but once a year or so. Why is that so bad? Answer: Quite often I’ll have clients that sit down in my chair only once a year or once every six months.   Read More...

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    5 Ways to wear your Scarf!

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    Save on your Favorite Aveda Products!

    Halloween is past us and now we're in the holidays. We wanted to do more for you all this year. Trying to keep up with your daily routine while adding get togethers, shopping and parties is overwhelming.   Read More...

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    Fall Look Guide

    The fall season is by far my favorite; the deep colors, sweaters, scarfs, and boots are what makes this season.  I also love to start wearing darker shades of eye shadow, lipstick, and blush during this season to go along with those deep colors.  Does anyone else match their makeup to their outfit? I do.  So first I picked more subdued eye colors because I want the lips to be the main focus of this look. The eye shadow colors are great for a more neutral daytime wear, along with t...  Read More...

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    When you exfoliate, what are you putting down the drain?

    Exfoliating could cause serious harm to the environment!  If you are a fan of exfoliants and scrubs please check your product labels. Some cosmetic  companies are using "microbeads" in their products to help consumers slough off dead flaky skin. Unfortunately, micro beads are made of PLASTIC!   Read More...

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    a little piece of fall

      October is here! We made it, only a few more weird weeks of hot weather and the cool breezes will be upon us. Embrace the fall by posting up some cute word art onto your facebook or instagram!   Read More...

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    YES! Aveda has a dry shampoo!

    Dirty Hair?  Clean it up! Ever wished you could revitalize your hair without the whole shampoo process?  With Aveda's new dry shampoo from  Shampure, your wish has come true.  The powder formula will leave your hair looking and smelling freshly shampooed.   ​The non-aerosol powder mist is 99.8% naturally derived; natural powders, including cassava and oat, absorb any excess oils you produce and lifts them away from the hair; and the calming Shampure aroma with 25 pure fl...  Read More...

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    Could a visit to the salon save your life?

    How a salon visit could save your life? I'm going to hazard a guess that you see your stylist more frequently than your dermatologist. If so, I want you to do a favor for me and yourself.   Read More...

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    My Hair simply won't grow, why is this and how do I fix it?

      Question:  My hair simply won’t grow past a certain point or it does but it gets less full. Why is this and how do I fix it? Answer: Your hair goes through a few cycles of growth.   Read More...

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    Sublime Spirit Aveda Fall/Winter 2015 Collection

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    *NEW* Smooth Infusion Nourishing Styling Creme

    Smooth Infusion’s latest launch is a styling crème that nourishes hair and helps fight frizz in intense humidity. Unlike other products in the Smooth Infusion line, this crème is for both curly and straight-haired clients. The hair can be air-dried or blow-dried to keep loose waves, but regardless of your hair texture it will keep your style smooth all day.   Read More...

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    Introducing Simplicity Hair Extensions

    It is official! We are now offering hair extensions at our South Congress and Domain Locations!  To help you learn more about the new Simplicity Hair Extension product, we have put together all of the need-to-know information as well as our printable at-home care guide on our website!   Read More...

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    My hair and scalp are oily, do I really need to condition my hair every time I wash it?

      Short answer: YES! I can't stress enough how important this is. Washing your hair strips it of all the natural oils your scalp produces to protect your hair.   Read More...

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    Curly Hairstyles for Men

    Just like women, men with textured hair have difficulty finding the right style and haircut that best suits their needs. The following are a few fun and fashionable looks for the modern man: UNDERCUT: The ever popular undercut has shaved or tapered sides and back with the top ranging in length depending on the desired look of each individual client. For this particular style I would recommend a product that offers more hold and controls the longer lengths in the top section.   Read More...

  • New Product Alert: Be Curly Co-Wash & Intensive Detangling Masque

        Be Curly Co - Wash Aveda has created a new sulfate-free wash for our curly hair followers--Be Curly Co-Wash.  This co-wash is recommended for curly- and coily-haired guests that need a conditioning cleanser that cleanses the scalp well while providing intense moisture and frizz control.  Organic babassu oil sourced from Brazil provides the additional conditioning needed to keep your tresses moisturized.   Read More...

  • We are Hiring!

      Become a part of our team!  We love what we do because we have the unique opportunity of making people’s day.    We do this by working together as a team because together we can do more.   We enjoy providing our clients with "an oasis" of time and space where they can relax a little.   Read More...

  • Help send relief to the Nepali People

    Shivaram Shrestha, known by his friends as Shiv, is married with an infant son. He loves to golf, is fortunately very skilled at the sport and is the top member of the Nepal Golf Association (NGA). He has trained with his friend and Austin local, Aaron Bergman, in Nepal, Thailand and the United States.   Read More...

  • Enter our Mother's Day Giveaway!

     We love our moms, they do a lot for us. But that doesn't always make it easy to find the perfect Mother's Day gift! Enter our Mother's Day Giveaway this year by simply posting a picture of you and your mom with #MFXmom15 by May 8th.   Read More...

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