Aveda's vision: "connecting beauty, environment and well-being." Aveda's mission: "to care for the world we live in, from the products we make to the ways in which we give back to society. At aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world." Aveda's beliefs: 1. We believe in treating ourselves,each other, and the planet with care and respect.